2010 Prius – Price analysis – Canada v US pricing

June 18, 2009

With the Canadian pricing finally announced, here’s a quick price comparison between Canada and US models.

Since it is almost impossible to compare packages, I’ve only done this for the most basic configuration.

I’m using a 1.12 USD to CAD exchange rate, and my province of reference is BC.

(a) Canadian pricing (incl. delivery, taxes, tax credit, no options): $30,535 CAD.

(b) US pricing: base price in USD: $22750 = $25480 CAD

6.1% duty: $1554 CAD 5%

GST: $1274 CAD 7% PST: $1783 CAD

PST rebate: -$1783 CAD

Import fees and misc: ~$500 CAD

Total Canadian cost of importing a Package II from the US: $28,808 CAD.

Price difference (@ 1.12 exchage rate): $1726 CAD.

If exchange rate goes to par, price difference = $4760 CAD.

My 2 cents: at a 1.12 exchange rate, it probably makes more sense to purchase the vehicle in Canada.   However, once you cross $3,000 CAD in savings, it makes sense to import the vehicle.

— Oren

Entry Filed under: Canada, Cars, Prius, Toyota, hybrid. Tags: , , , , , .

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About Me

A lawyer-turned-strategic marketer, I currently live in Vancouver BC. Born and raised in Israel, I was educated in the US and have lived in France (that's in Europe).
Currently at Contec Innovations, I head the company's marketing, business development and product management initiatives.
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